World Angus Forum Technical Program

FROM CONSUMPTION TO CONCEPTION

Sunday 25th June – Monday 26th June 2017, the Assembly Rooms, Edinburgh

The conference is titled from ‘Consumption to Conception’, with many people thinking we have it the wrong way round. That’s the idea. We want to turn it on its head and make delegates think – who are my real consumers? Are they the store ring or the closest abattoir? Are they the person living in the middle of London or New York, or are they the top stud breeder or the expanding producers in Eastern Europe? We all have different markets and we all have a great product, but are we using this product to its full benefit? What has changed over the years are the tools available to us as breeders, processors and marketers to fulfil the market desires and needs. We aim to show how we can help safeguard our future by using the information and technology available, to be more efficient, get closer to the market and still produce the highest eating quality, environmentally friendly, natural protein source there is.

The World Angus Forum will bring together like minded producers capable of driving the production methods essential for a self-sustaining future:

  • To challenge convention
  • To focus producers on consumer direction and desires
  • To highlight the tools available and skills required for a secure future
  • Give each other the courage adopt new ideas and direction
  • To make friendships and have fun.

‘To know where to start we must first understand the end.’


Saturday 24th June 2017 – Introduction at Easter Howegate research facility, Edinburgh

Willie Thomson (Harbro) and Richard Dewhurst (SRUC) are to have a combination of viewing SRUC Green Cow respiration chambers, SRUC beef research facilities (monitoring feed intake and growth) and link that to a display of precision farming technology for automated animal recording (3D imaging, auto-weighing and collar-based recording).

 

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DAY 1 SUNDAY, JUNE 25th

SESSION 1: THE CONSUMER – IS IT (AA) PIE IN THE SKY?

Time

Presentation Title

09.10 Introduction – Nathan Ward, Kantar World Panel
An overview of the way the food industry is changingThe ‘ideal’ in a way to set the scene as to where we are going with the seminars, with a bit of a focus on the UK as hosts. Mentioning global factors such as population increase, consumer trends, market volatility, health, planet and threats. General concerns and desires just touching on beef.
09.35

Where do cattle fit into Global Food Security?

Professor Julie Fitzpatrick

Professor Fitzpatrick will speak about new innovations and the role livestock plays in Global food security, and where does our Aberdeen Angus cow fit in.

10.00 – 10.20 Questions to Speakers
10.20 – 10.50 Break, refreshments and time to look at Sponsors Stands

 

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What does the retailer want and what science is there to help farmers today and tomorrow?

Time Presentation Title
10.50 Consumer Demands and Desires
Steve McLean, Marks & SpencerWhat the Consumer on the ground wanting – this will be slightly different for each country, but some factors that are affecting us will come into play with others and vice versa. It’s about how beef fits that category and how Aberdeen Angus is the best product to fulfil these needs be it aspirational, health, meal satisfaction and perceived value.
11.15 

 

How can Science help?
Dr Johan MeuleleesterWhat opportunities does the Veterinary and Scientific world have to offer today and tomorrow to allow farmers produce what the consumer wants in the way they expect it to be produced? What do we have access to today and what’s currently blue sky but will become reality tomorrow?
11.40 – 11.55 Questions to Speakers
12:00 – 14:00 Workshops, sponsors stands and lunch

 

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SESSION 2 – INNOVATION , IMPLEMENTATION and INTEGRATION

Time

Presentation Title

14.00 

 

What the eye doesn’t see-Keep Calm and Carry on Producing
Dr Rob Smith, University of LiverpoolThe modern Aberdeen Angus Cow is the Formula One Car of the cattle world, however we are expecting her to work harder and more efficiently than ever before, can she tell us how she’s feeling? And how can we look after her in a way our consumer demands?
14.25 

 

What does that mean on your farm?
Rob Drysdale, MRCVSAs one of the leading vets in the EU, and now following his Nuffield Scholarship, one of the largest integrated farmers of beef cattle in the UK, how does science become reality with your boots on feeding and managing large amounts of cattle in a way our customer expects and demands?
14.50 – 15.05 Questions to Speakers
15.05 – 15.35 Break, refreshments and time to look at Sponsors Stands

 

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SESSION 2 CONTINUED: INNOVATION, IMPLEMENTATION and INTEGRATION

Time

Presentation Title

15.35 Look good, Perform Better – Feed Efficiency 

Professor Richard Dewhurst

By the correct selection how much can you save? How do you test easily, where the future is and why efficiency is so important financially and environmentally?

16.00 Fit for the market – Gavin Hill SRUC – pulling it together
What does the farmer need to do to provide for the processor? What is it that they need from us?
16.25 – 16.40 Questions to Speakers
17:00 Close of Day 1

 

Day 2 – Monday, June 26th

SESSSION 2 CONTINUED: INNOVATION , IMPLEMENTATION and INTEGRATION

Data/Genetics/Genomics, How can they imporve our consumers experience?

Time

Presentation Title

09.00 Look good, Perform Better – Genomics
Gary Evans, Geneseek/NeogenManage and market cattle with more confidence– Confidently select for the correct traits and target breeding decisions to meet the market requirements. An introduction to genomics, if possible a bit about the SBES and the direction genomics is heading, then specify how we use this tool to further our performance and market share.
09.25 Genomics: From Production to Consumption, Striving for Perfection
Dr Michael Bishop, Illumina
09.50 Pulling together the tools and making it work
Tom Gubbins, Te Mania, AustraliaWhen you calve 1800 cows in 6 weeks, and provide 900 bulls a year into a beef Industry what do you need to fulfil your customer’s demands?
10.15 – 10.30 Questions to Speakers
10.30 – 11.00 Break, refreshments and time to look at Sponsors Stands

 

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SESSION 3: WHAT ARE THE BENEFITS TO HUMAN HEALTH AND THE PLANET FROM ANGUS COWS?

Time

Presentation Title

11.00 Let’s get the balance right
Dr Alex Johnston, Rowatt Research InstituteA balanced diet is the key to Human Health, where does protein and in particular Angus beef fit in, what are the benefits and how do we get these messages across to our customers?
11.25 Let’s get to the truth about the Planet
Michael ShannonCows will save the planet? Why the Angus has the advantage – taking into account practical methods, grass utilisation and carbon capture
11.50 – 12.05 Questions to Speakers
12.05 – 12.30 Briefing And Presentation For Chefs Competition
12.30 – 14.30 Workshops, sponsors stands and lunch

 

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SESSION 4: LET’S GET BACK TO THE CONSUMER!

Time

Presentation Title

14.30 The Role of DNA – Authenticity and traceability
Dr Ronan Loftus, IdentigenHorse gate taught us all that saying one thing and being unable to prove it can be lethal, how do we protect our Aberdeen Angus Brand and grow it in a way our consumer Understands?
14.55 Working together – Integration and Partnerships, taking it full circle
Paul Wilgoss, head of food technology at Marks & SpencerThe retailer is the person who ultimately has all the direct contact with our consumer, what is the vision, and what tools do we have to make this interaction a pleasurable and uplifting experience? Where do we go from here in our partnerships with those on the shop floor?
15.30 – 15.45 Questions to Speakers
15.45 – 16.15 Break, refreshments and time to look at Sponsors Stands
16.15 – 17.00 Youth Presentation and summary
17:00 Close of Conference